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HIGH NET WORTH DONOR CLUB

The client required the development of a medium level giving 'club' to move donors on to a regular annual gift

The client was performing reasonably well in securing medium level gifts but they did not have a continuous donor 'ladder' to allow them to develop their relationship with the donors

The client did not have a strong and consistent ‘ask’ in the £1,000 £5,000 range. In effect, once a donor was giving £1,000 there was no natural gift level, other than become major donors – and this will not suit everybody.  

The client asked us to create an ask around the £1k+ level and, if possible, make it an annual gift.

Valentine suggested that the charity should develop a High Value Donor Club. These are sometimes called ‘gift vehicles’ and are usually in the form of a club or group offering a range of particular benefits, like Friends, Associates, Ambassadors etc.

Valentine worked closely with the senior supporters, trustees and fundraising staff to develop the name and the range of benefits of the charity's Ambassadors club. 

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The Trust needed an independent and experienced consultant to undertake an important piece of work on our behalf.  Valentine did an excellent job. He went about the feasibility study in a thoroughly professional manner and produced a report that informed the executive across a range of decisions with regard to our charity fundraising potential.

Deborah Lee, Director of Corporate Development UHB NHS TRUST

Some of the organisations we have worked with:

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