We ca help you to: Rasie money - Save money - Save time - Enhance your image

HIGH NET WORTH DONOR CLUB

The client required the development of a medium level giving 'club' to move donors on to a regular annual gift

The client was performing reasonably well in securing medium level gifts but they did not have a continuous donor 'ladder' to allow them to develop their relationship with the donors

The client did not have a strong and consistent ‘ask’ in the £1,000 £5,000 range. In effect, once a donor was giving £1,000 there was no natural gift level, other than become major donors – and this will not suit everybody.  

The client asked us to create an ask around the £1k+ level and, if possible, make it an annual gift.

Valentine suggested that the charity should develop a High Value Donor Club. These are sometimes called ‘gift vehicles’ and are usually in the form of a club or group offering a range of particular benefits, like Friends, Associates, Ambassadors etc.

Valentine worked closely with the senior supporters, trustees and fundraising staff to develop the name and the range of benefits of the charity's Ambassadors club. 

Check out our How To guides to see more


Valentine's work on our Ambassador Programme helped to bring the trustees and key supporters closer to the charity and gave clarity to the new fundraising initiative.  They were involved in developing the materials and their input and feedback helped us produce a fundraising idea that everyone can go out and promote.  What was also really great is we signed up 5 Ambassadors along the way!

Tami Macmahon, Director of Fundraising & Marketing, Penny Brohn Cancer Care

Some of the organisations we have worked with:

Move left
Move right