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HIGH NET WORTH DONOR CLUB

The client required the development of a medium level giving 'club' to move donors on to a regular annual gift

The client was performing reasonably well in securing medium level gifts but they did not have a continuous donor 'ladder' to allow them to develop their relationship with the donors

The client did not have a strong and consistent ‘ask’ in the £1,000 £5,000 range. In effect, once a donor was giving £1,000 there was no natural gift level, other than become major donors – and this will not suit everybody.  

The client asked us to create an ask around the £1k+ level and, if possible, make it an annual gift.

Valentine suggested that the charity should develop a High Value Donor Club. These are sometimes called ‘gift vehicles’ and are usually in the form of a club or group offering a range of particular benefits, like Friends, Associates, Ambassadors etc.

Valentine worked closely with the senior supporters, trustees and fundraising staff to develop the name and the range of benefits of the charity's Ambassadors club. 

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Valentine's major appeal and general fundraising experience has been invaluable in supporting both Poole Hospital Charity, the NHS Trust and the Fundraising Team. His collaborative approach to setting up a fundraising campaign helped us to understand and engage more closely with the fundraising process in order to ensure the appeal and its aims are integrated with the trust's strategic direction. Valentine's has helped us to assess our fundraising potential and our long-term structure and plans.

Carl Smith, Poole Hospital Charity

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