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HIGH NET WORTH DONOR CLUB

The client required the development of a medium level giving 'club' to move donors on to a regular annual gift

The client was performing reasonably well in securing medium level gifts but they did not have a continuous donor 'ladder' to allow them to develop their relationship with the donors

The client did not have a strong and consistent ‘ask’ in the £1,000 £5,000 range. In effect, once a donor was giving £1,000 there was no natural gift level, other than become major donors – and this will not suit everybody.  

The client asked us to create an ask around the £1k+ level and, if possible, make it an annual gift.

Valentine suggested that the charity should develop a High Value Donor Club. These are sometimes called ‘gift vehicles’ and are usually in the form of a club or group offering a range of particular benefits, like Friends, Associates, Ambassadors etc.

Valentine worked closely with the senior supporters, trustees and fundraising staff to develop the name and the range of benefits of the charity's Ambassadors club. 

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Valentine was one of two fundraising advisors we commissioned to help develop our capital appeal fundraising strategy to support a successful £1.4 million heritage lottery bid, draft six-figure bids to major grant making trusts and foundations and to manage and steer our capital appeal fundraising committee.  His experience of capital appeals was extremely useful as was his local knowledge and good relationships with a number of key local supporters.

Caroline Kay, CEO Bath Preservation Trust

Some of the organisations we have worked with:

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