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HIGH NET WORTH DONOR CLUB

The client required the development of a medium level giving 'club' to move donors on to a regular annual gift

The client was performing reasonably well in securing medium level gifts but they did not have a continuous donor 'ladder' to allow them to develop their relationship with the donors

The client did not have a strong and consistent ‘ask’ in the £1,000 £5,000 range. In effect, once a donor was giving £1,000 there was no natural gift level, other than become major donors – and this will not suit everybody.  

The client asked us to create an ask around the £1k+ level and, if possible, make it an annual gift.

Valentine suggested that the charity should develop a High Value Donor Club. These are sometimes called ‘gift vehicles’ and are usually in the form of a club or group offering a range of particular benefits, like Friends, Associates, Ambassadors etc.

Valentine worked closely with the senior supporters, trustees and fundraising staff to develop the name and the range of benefits of the charity's Ambassadors club. 

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Valentine made the training fascinating and his real life examples really brought the theory to life.  He covers the main techniques involved in major donor fundraising but also ensures the smaller but no less critical elements are in place, even his insistency in getting the database systems right was invaluable.   I was a little daunted at first when I saw the areas we would be working on but Valentine made every stage clear and ensured I was able to turn theory into real working systems at my charity.  With his help, I have already started developing my networks and solicitation plans.

Mia Maniraj, Head of Major Gifts and Trust Fundraising UHBT

Some of the organisations we have worked with:

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